In this new wave of technology, you can't do it all yourself, you have to form alliances.
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January 10, 2011

App Store, Pixelmator, and Photoshop

With the release of Apple's App Store comes an exciting period on how we think of software. In an industry where Adobe has dominated the market it's interesting to see competition emerging. One App that I've heard about (through my following of @abduzeedo) but haven't spent much time with is Pixelmator. So I was excited to see it in the App Store and it gave me the motivation to take it for a test drive (with this tutorial). At a mere $29.99 it's almost a steal especially when you compare it to the likes of Adobe Photoshop which is currently retailing for $699. But should Pixelmator even be compared to Photoshop? Is it a Photoshop killer? Well, yes and no. While I don't think it has enough power at this time to completely replace Photoshop it does offer a notable stepping stone for people just getting started. And who knows, I think it has huge potential.

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December 28, 2010

Social Media + Crisis Management PR

Today at Sugarloaf (Level8's favorite Maine ski mountain), an incident occurred. The following analysis is focused on the how the mountain handled the incident, rather than the specifics of the incident that occurred. However, to properly represent the severity and potential impact of the day's happenings, it is important to know that at the time at which this article was written it is understood that the Spillway chairlift has been derailed with guests aboard, six or more people have been reported injured.

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December 20, 2010

Winter brings snow to Portland

It's been cold for some time now, but finally winter has brought us something to show for it. A busy night here for us at Level8 now has the added spectacle of watching people go through their annual adaptive process of learning to drive on snow! Tires skidding and spinning, drivers honking and cursing, oh what fun.

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November 02, 2010

Flash Video on the iPhone

Many of us have been waiting for the day when we can develop and view Flash products on Apple's mobile platforms. Apple computers are dominate in the design and marketing industry, so the pairing would seem natural, but as we all know the resistance has been strong. A small hurdle was recently crossed as Apple eased it's restrictions on the kinds of applications that could be included in it's App store. It seems now Skyfire has developed a system enabling users to view Flash video (.flv) through a system of translating it to a format readable by the iPhone/iPad. This system falls short of enabling users to play Flash games or other types of Flash web content, but it certainly is a good step for bringing Flash to other mobile platforms.

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October 15, 2010

Google Vs. Bing

Both Google and Bing offer a variety of ways to view any geographic point, however each do it differently. Let's break down what each offers and how they differ.

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